mass entertainment

She got a TV eye: "Smarter Planet," print advertisement created by Ogilvy, France for IBM, 2010.

Petra Loeffler on Distraction

Cigarettes, cycling, gawking, gandering, and imbibing. These are a few of the forms of distraction or "distributed attention" that Petra Loeffler--a film and media scholar currently teaching media philosophy at Bauahus University -- discusses with us in this episode. Drawing examples from her recent book Distributed Attention: A Media History of Distraction, Dr.

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